Case Studies

	Red Beat National Platform Philip Morris (PM) was looking to outsource the creation and coordination of the Red Beat platform, a national initiative that would brand thirty to forty music events around China under one cohesive and recognizable form – Red Beat. Through an exciting platform, Marlboro was portrayed as the brand of choice amongst the new young and vibrant generation of Chinese consumers between the ages of 18-24 in China’s major cities. SG-[010] Productions developed an unparalleled Red Beat series platform that hit China by storm. The series focused on a global synergy concept with a highly recognizable theme surrounding every event. It provided a strong customer interaction initiative within every individual event through innovative decor, party treats, custom made AV boxes and projectors, and state-of-the-art sound and visual ideas.

Red Beat National Platform

Philip Morris (PM) was looking to outsource the creation and coordination of the Red Beat platform, a national initiative that would brand thirty to forty music events around China under one cohesive and recognizable form – Red Beat.

Through an exciting platform, Marlboro was portrayed as the brand of choice amongst the new young and vibrant generation of Chinese consumers between the ages of 18-24 in China’s major cities.

SG-[010] Productions developed an unparalleled Red Beat series platform that hit China by storm. The series focused on a global synergy concept with a highly recognizable theme surrounding every event. It provided a strong customer interaction initiative within every individual event through innovative decor, party treats, custom made AV boxes and projectors, and state-of-the-art sound and visual ideas.

ABSOLUT PEPPAR LAUNCH SG-[010] Productions staged the Beijing portion of the nationwide product launch for ABSOLUT PEPPAR. The event was themed as Fire and Ice and was held at the newly opened Phoenix Club in Chaoyang Park. The night featured Sony recording artist TIA backed by traditional Chinese instruments. Specially designed spicy sushi was also provided by one of Beijing's most renowned Japanese restaurants, Hatsune.

ABSOLUT PEPPAR LAUNCH

SG-[010] Productions staged the Beijing portion of the nationwide product launch for ABSOLUT PEPPAR.

The event was themed as Fire and Ice and was held at the newly opened Phoenix Club in Chaoyang Park. The night featured Sony recording artist TIA backed by traditional Chinese instruments. Specially designed spicy sushi was also provided by one of Beijing's most renowned Japanese restaurants, Hatsune.